Here are 10 important questions to ask your SEO Consultant Atlanta:
1. Might I have a list of present and past clients?
A reputable Atlanta SEO consultant must be open to sharing a brief list of present and former clients and his or her contact details, says Vanessa Fox, author of Marketing in the Age of Google (Wiley, 2012).
These referrals can help you determine how effective the prospect is, as well as confirm that the person did undoubtedly deal with specific SEO campaigns. Customers may not supply particular analytics, Fox states, but they should have the ability to a minimum of inform you if they saw a positive influence on their search ranking, particularly in conversions and in getting a reader, as a direct result of the specialist’s efforts.
Why do you need an SEO consultant Atlanta?
2. How will you improve my internet search engine rankings?
Steer clear of SEO consultants who won’t freely discuss their techniques in information, cautions Rand Fishkin, founder of Moz, a Seattle-based online marketing software business. They should describe the techniques they would utilize to drive up your website’s search engine ranking, along with estimate for how long it might reasonably take to accomplish the SEO project objectives you settle on.
Ensure the prospect’s proposition consists of a preliminary technical review of your website to weed out any problems that might decrease your online search engine ranking, consisting of broken links and error pages. Specialists likewise need to provide “on page” optimization, a procedure to make your website as online search engine friendly as possible. It involves improving your site’s URL and internal linking structure, along with developing websites tags, headings and titles.
Ask specialists if they supply “off page” SEO methods to raise awareness of your content on other websites, often through blogs, social media platforms and press releases.
3. Do you adhere to internet search engine’s best practices or whitehat?
You desire a specialist who strictly complies with Google’s openly terms of service and best practices, which particularly restrict 12 typical SEO techniques, consisting of automatically generating spammy backlinks and including fake hidden text and links. Your website could be relegated to a dismally low search results ranking if a candidate doesn’t follow those guidelines. Or, worse yet, Google might de-index it from search engine result entirely.
4. Can you ensure my website will achieve a number-one ranking on Google, Bing and Yahoo?
If the prospect responses yes, Fox alerts, “Run and turn in the other direction as fast as you can.” Although it’s impossible to ensure a number-one ranking on any online search engine, she says, some dishonest SEO experts do make such bogus guarantees.
If the prospect claims to have an expert connection with Google or any other search engine that will get you priority search results rankings, consider it a red flag. Only Google, Bing and Yahoo can control how high or low websites appear in their search results.
5. Are you experienced at improving local search engine result?
Appearing in the top local online search results is especially important to small to medium brick-and-mortar companies attempting to attract local consumers, Rand states. You’ll desire a consultant who has knowledge in local SEO techniques.
If your website is optimized for what’s understood as “local SEO,” it should appear when someone nearby is looking for keywords that are appropriate to your company. To accomplish that, a specialist should add your company’s city and state to your site’s title tags and meta descriptions, and get your website contained on Bing, Google and Yahoo’s local listings, which are online directory sites of companies that deal with a particular geographical location.
6. Will you show me all changes you make to my website?
Seo will most likely require a level of changes to your existing websites coding. It’s crucial to understand precisely what modifications the specialist prepares to make and on the number of websites. If you would like the candidate to get your permission before accessing and modifying your website code, be sure to say so.
For example, will experts add brand-new title tags to your existing HTML code or customize the existing ones? Will they provide added copywriting content highlighting your services and items to boost the level of noticeable, on-page keywords appropriate to your possible customers? And do they prepare to revamp all or some of your site navigation or add new pages to your site?
7. How do you determine the success of your SEO projects?
To gauge the success of SEO efforts, you must track exactly what does it cost? traffic is being sent out to your site and where it is coming from. Specialists should be experienced in using Google Analytics to track improvement in your site’s internet search engine rankings, the level of links from other websites driving traffic to yours, the type of keywords searchers utilize to discover your website, and a lot more.
8. How will we communicate and how frequently?
SEO consultants’ interaction styles and customer care requirements differ. You have to discover someone whose technique best fits your requirements. Ask if the candidate chooses to talk in individual or via phone, Skype, texting or email. And discover out how frequently will she or he reach out to you with status updates.
9. Exactly what are your charges and payment terms?
You have to understand how much you’ll be charged, obviously, and likewise whether the expert gets paid hourly, by retainer or by project. Project-based payments are the most common in the SEO consulting industry, and they can vary extensively, depending on a job’s size and intricacy. A lot of contract tasks ranged in between $1,000 and $7,500, according to Moz’s 2011 rates survey of more than 600 SEO firms.
The research study also found that the most common retainers varied between $251 to $500 a month on the lower end and $2,501 to $5,000 a month on the higher end, while the most common per hour rates ranged from $76 to $200. Fox stated consultants who specifically serve small companies frequently charge less monthly and hour.
Other essential payment-related questions: How typically are invoice payments due– every 30, 60 or 90 days? Is there an interest charge for late payments?
10. Exactly what occurs if we part ways?
When your agreement ends or if you terminate it early, you ought to still keep ownership of all of the optimized web content you paid the expert to offer, Fox states.
Search engine optimization will most likely need a number of modifications to your existing web page coding.
Make sure the candidate’s proposal consists of a preliminary technical review of your website to weed out any issues that might decrease your search engine ranking, consisting of broken links and error pages. Consultants likewise should provide “on page” optimization, a procedure to make your website as search engine friendly as possible. If a candidate doesn’t follow those guidelines, your site could be relegated to a dismally low search results ranking. Or, even worse yet, Google might ban it from search results entirely.
Accordingly, you’ll want to make certain the agreement states that when you part methods, consultants will not change or eliminate any of the material they included, modified or optimized in your place. You likewise must ask specialists whether they charge any charges for early contract termination, and if so, to specify them in the contract.