Search Engine Marketing (SEM) & Pay per Click Advertising (PPC)
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a form of internet marketing that increases the visibility of search results mostly through paid Cost per Click Advertising. Advertisers bid on keywords for their ads to appear in those search results which appears above the organic search results or to the right of those results on the page of Google and Bing. There are a variety of paid search programs, but the most common is called pay-per-click (PPC), meaning you only pay for a listing when a prospect clicks your ad. Reports show 95% of internet users do not look past the first three search results pages, so SEM can play an important part of your overall SEO marketing strategy.
Some examples of this area of Internet Marketing are:
1. Paid search ads
2. Paid search advertising
3. PPC Advertising (Pay per click)
4. CPC (Cost per click)
Search Engine Optimization (SEO) which gives organic search results and paid advertising links such as Pay per Click (PPC).
Pay per Click Advertising (PPC)
Pay Per Click (PPC) through Google and Bing offer businesses and individuals a great way to jump start their website visibility versus organic search results. These sponsored cost per click listings appear alongside of organic listings. PPC is a way of buying visits to your website, rather than attempting to “earn” those visits organically and converting them into buyers. Search engine advertising is one of the most popular forms of PPC.
Our team can help you develop a customized PPC Marketing strategy to achieve your defined goals.
We will utilize our expertise and experience to:
1. Target a geographic location
2. Set up a daily budget
3. Keyword development using a Keyword Research tool for optimal results
4. Ad Creation